Public introduction to the Ukulele Mele Way
During trips to Oahu to visit family, Mele also gave five ‘ukulele strumming workshops at Hilo Hattie’s flagship store near the Honolulu airport from September – December 2014. It all began in July 2014 at the 44th Annual Ukulele Festival at Kapi’olani Park when Mele met Lane Aakhus, manager of Maikai’ Woods, who leases retail space inside Hilo Hattie’s and together came up with the idea for “Ukulele Mele Workshops” to cruise ship passengers who frequent the store during cruise ship season.
“Find the joy of making music with Ukulele Mele” was the slogan on the poster.
The first workshop was primarily for sales staff to acquaint them with the Ukulele Mele experience.
Hilo Hattie Store agreed to:
1. Provide use of a separate air conditioned room for the workshops.
2. Market the workshops to tour groups and cruise ship clients.
Maka’i Woods agreed to:
1. Supply 20 instruments for complimentary use by workshop participants.
2. Sell their instruments and merchandise outside the workshop room.
Mele agreed to:
1. Teach workshops for 45-minutes in the morning and afternoon on scheduled days for free to participants and be able to sell Ukulele Mele merchandise at the workshop.
2. Wear Hilo Hattie attire (complimentary) during workshops.
3. Setup online reservation system for Oahu similar to Maui workshops starting in October.
MEMORABLE MOMENTS – CLICK ON A PHOTO for the story behind it
ARCHIVES – CLICK ON THE DATE for the review
26 December 2014 – 20 came on Friday to the first workshop at 11 a.m. and four to the second workshop at 1 p.m. Rich accompanied on u-bass and took pictures. We both were on Oahu to visit family for Christmas.
25 October 2014 – 10 came on Saturday to the first workshop at 11 a.m. and 2 friends from Michigan came to the second workshop at 1 p.m. “You’re good,” commented one lady afterwards.
26 September 2014 – 8 came on Friday